Tatuus, ATM, and Sparco: a new partnership rooted in shared heritage

The passion for motorsport and racing comes together in a new partnership between the two companies of the Group led by the TEC Racing fund and Sparco, a global leader in technical motorsport equipment, which becomes the official supplier of all workwear and corporate apparel for both brands.

A partnership rooted in a shared heritage, deeply embedded in the finest Italian motorsport tradition, yet with a clear vision toward the global stage — every weekend, this passion comes to life on racing circuits around the world, where it is transformed into competition and an unwavering attention to detail. Both organizations have long been key players on some of the most prestigious tracks — from the F1 Academy to the E4 Championship, the Formula Regional European Championship, British F4, Eurocup-3, and Italian Formula 4, to name just a few. Their work is defined by a relentless focus on performance, safety, and innovation. Years of collaboration in paddocks and pit lanes have forged a strong bond, which now takes shape as a structured and strategic partnership, with the goal of further strengthening their joint presence on the international racing scene.

Driven by the same meticulous attention to detail, two dedicated apparel collections have been developed. Designed by Sparco to deliver both comfort and versatility, each garment has been carefully customized to reflect the distinctive colors and branding of Tatuus and ATM. Crafted with a focus on maximum efficiency and the highest safety standards, these pieces are made for those who bring cars and engines to life every day — and who go on to support teams and championships on the track. The collections capture the essence of racing style, adapted for a range of uses — from everyday work at headquarters to pit lane operations and official team representation.

Designs and colors that blend the heritage of both companies with their unmistakable racing spirit: Tatuus’ signature blue and green are paired with bold use of black to create a collection of garments that are both sleek and striking — much like the single-seaters crafted daily at the Tatuus headquarters. Meanwhile, ATM’s iconic palette of white, red, and black is brought to life through bold, dynamic designs, perfectly capturing the essence of the engine builder from Casalmaggiore and its enduring presence on the track alongside teams and championships across every motorsport category.

The launch campaign for the two new collections — captured through the lens of photographer Mattia Negrini — features the employees and headquarters of Tatuus and ATM as both protagonists and the perfect stage to showcase every detail of the garments. From the durability and flexibility of the technical materials worn by engine builders and mechanics to the refined shirts worn by the men and women who represent the two brands in the office or on the road, each piece highlights the unique blend of function and style tailored to every role within the motorsport world.

“This collaboration is a natural meeting point between organizations united by the same passion for motorsport and a deep attention to detail,” said Niccolò Bellazzini, Brand Manager at Sparco. “We believe that apparel should reflect and express a company’s identity through the people who represent it every day. These two collections were created to meet the practical needs of day-to-day work, while maintaining high quality standards and offering a level of customization that seamlessly adapts to any operational context — all without ever compromising on racing style.”

“Our partnership with Sparco is one we have strongly pursued,” said Giovanni Delfino, CEO of Tatuus and ATM. “It is a collaboration founded on shared values that will enhance both our image and daily operations. It aligns with one of the core pillars of our Group culture: continuous attention to our people, ensuring that every man and woman can perform under the best possible conditions of comfort. Sparco’s ability to listen to — and even anticipate — the needs of motorsport organizations like ours has already proven to be a major asset. We are confident that our shared vision for the future of racing will fuel a highly successful partnership.”

Discover the news and photo gallery on Sparco’s official website.