The three companies announced their new crests on December 18, 19, and 20, 2024, as part of their ongoing growth process and positioning within the motorsport landscape.

On December 18, 2024, Breda Racing kicked off a three-day series of special announcements, followed by Autotecnica Motori and Tatuus Racing. The three companies, along with YCOM, are part of a single Group, and chose the holiday season to unveil their new logos to the motorsport world, marking a tangible symbol of the extensive growth and positioning process that has been underway for several years.

Tatuus Racing underwent a restyling that preserves and enhances iconic elements such as the letter T and the maple leaf, adding racing-inspired lettering and logo elements. The blue and green colors remain a distinctive mark of the brand, brightened to better serve all digital platforms.

Autotecnica Motori one is a proper rebranding, while still retaining iconic elements of its tradition such as the red, white, and black colors, as well as the historic AM monogram, now placed inside a composition of red and black crescents. The brand itself is fully renewed, becoming “ATM” — the acronym that has long been used in paddocks around the world to identify the Casalmaggiore-based company. The legal name “Autotecnica Motori” remains, replacing the previous payoff. Similar to Tatuus' logo, the letters A, T, and M in the new lettering are "cut," symbolizing the union of the two founding companies of the Group in 2017.

Breda Racing brand evolution is a blend of tradition and innovation. The initials BR remain largely unchanged but are placed within a pattern of crescents similar to the ATM design. The lettering and logo remain the same, while the payoff has been simplified.

This marks the beginning of a new era for the three companies, with the immediate update of all digital identity elements, alongside the first physical branding items. This initial step marks the start of a period of coexistence and transition between the old and new logos, which will allow for the full update of all company assets by June 2025.

“This is a crucial moment in the history of the three companies that, between 2017 and 2018, were the first to shape our Group,” said CEO Giovanni Delfino. “From that initial union, a wonderful growth journey began, which has already enabled us to achieve significant results and global coverage, deserving of a visual identity that reflects its stature. A new path begins today for our brands and the story of the values connected to them, marked by the union of tradition and innovation that has always defined us, and we are confident this will allow us to achieve even more ambitious goals on and off the track.”