Korus Christmas: the Group comes together in a special campaign blending motorsport passion and holiday spirit
The Korus Christmas campaign went live between December 18 and 22, marking a key moment for the Group’s brand communication. For the first time, Korus brought all its companies together within a single, shared narrative, creating a cohesive and engaging storytelling project.
The campaign was designed to strengthen Korus’ Group identity by highlighting collaboration among its brands, as well as the wide range of motorsport vehicles and services offered across the Group. Christmas became the perfect opportunity to create original, engaging content capable of expressing Korus’ core values: innovation, motorsport passion and a strong team spirit.
The story unfolds inside the Tatuus HQ, reimagined as a racing-inspired Santa Claus workshop. Here, Santa prepares to “hit the track” aboard a one-of-a-kind sleigh: a single-seater pulled by racing “kart-reindeers.” This distinctive production, entirely developed within the Tatuus headquarters, was made possible thanks to the close collaboration between all Group companies. The project featured a Tatuus single-seater powered by ATM, paired with Birel karts powered by IAME, supported by engineers and mechanics from ATM, YCOM and Next Solution, with Breda Racing instrumentation completing the setup.
Adding further value to the narrative was the presence of a special guest: Matteo Bobbi. With his charisma, experience and a unique festive twist, the former Tatuus driver guided the audience through the Korus universe, bringing to life an authoritative yet ironic interpretation of a true “motorsport Santa Claus.”
The result is an authentic and impactful campaign that, through teasers and the final video, successfully showcased each company’s identity within a shared vision. It strengthened the sense of belonging to the Group and delivered a clear message: Korus is a motorsport-driven reality that aims high and grows by working as one team.
The 2025 Christmas campaign represents not only a celebratory moment, but also another step forward in the Group’s integration journey laying the groundwork for future collaborations and new projects








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